WAHRLUXE is a combination of German and French. “wahr” means Ture or real in German and “Luxe” means luxury in French.
WAHRLUXE is a French based Fashion & lifestyle apparel brand, supported by millions of highly engaged social media followers and customers worldwide.

The brand was founded in 2024 by Indian French Student, Viki and ‘WAHRLUXE’ is clothing, Skincare and leather goods for men and women.

From visual content to merchandise, we strive to pioneer a new type of lifestyle focused on quality and design. The ‘Wahrluxe Lifestyle’ is a culture shift to live life on your own terms free from vanity. The generic styles of traditional fashion have become obsolete, it’s time to Wahrluxe your life.

OUR DESIGN ETHOS

Embracing the True Self: Honoring Authenticity in Every Detail

At WAHRLUXE, we approach our craft with meticulous attention to detail and an unwavering commitment to authenticity. Each of our products is thoughtfully designed in Paris, France and lovingly handcrafted in Pondicherry, India.We firmly believe that it’s the little details that truly matter in life, and that’s why we infuse our creations with magical touches like ruffles, pom poms, and coconut buttons. Moreover, we offer an extensive range of rich color palettes for clothing. Allowing you to express your unique style and embrace your true self.

Planet and People-Focused: Prioritizing Sustainability and Well-being

We understand the complexities of textile manufacturing and the potential harm it can cause to both individuals and the environment. That’s why our commitment to doing no harm is of utmost importance to us. Transparency is at the core of our values, and we’ve invested in third-party testing to ensure the highest standards. All our products bear the Oeko-Tex certification, guaranteeing their absolute absence of harmful substances and chemicals.

We also take pride in our partnership with environmentally friendly packaging suppliers, as we actively work to reduce plastic waste. Our mailers are made from corn starch and PBAT, a bio-based polymer, ensuring they leave behind no damaging residues when they break down. By choosing WAHRLUXE, you not only support sustainable practices but also contribute to a healthier planet.

GET IN TOUCH

Telephone: +33758962357
Email : support@wahrluxe.com